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2025 Engagement Guide for Calm Health Communications

Increasingly, American employees are waging a battle against burnout, anxiety, and low mood—a state of affairs that demands continued action on the part of concerned employers. It’s never been more critical that organizations support their workforce, both by emphasizing self-care and work-life balance and by providing impactful resources that meaningfully move the needle on mental health.

To assist in this endeavor, Calm has created a month-by-month engagement guide to convey Calm Health’s value and the benefits it can provide to employees. Step by step, those within your workforce can advance in their mental health journey, creating lasting change and discovering new ways forward.

View your year of Calm

How to Use This Engagement Guide

Our 2025 Engagement Guide is designed to make sharing mental health resources within your organization a simple, turnkey operation. Our signature copy-and-paste templates speak to common stressors and concerns that arise each month, making them feel both timely and topical. Each template links directly to content in the Calm Health app, making it easy to access for any user.

Here’s how to use the Calm Health 2025 Engagement Guide:

Review the calendar below to plan your mental health programming for the year

Copy and paste our pre-written communication templates

If needed, adapt the templates with language that aligns with your organization’s culture

Insert your unique access code and eligibility method into the template’s sign-up instructions

Your Year of Calm Health

Each month’s theme aligns with notable mental health moments that may arise during that period. We recommend sending out these templates at the start of each month to give employees a jump on shifting their habits for the better.

Month	Theme
January	January Building Healthy Habits Kicking the new year off right isn’t necessarily about hitting the gym. It can also be about shifting the way you approach your mental health, by integrating mindfulness and self-care to increase overall well-being.
February	February Heart Health February is American Heart Month. Whether your employees are facing chronic conditions like heart disease or hypertension or are just looking to keep ticking along for the long haul, these heart-focused resources will help them thrive.
March	March Deep Sleep Both National Sleep Awareness Week and World Sleep Day fall in the month of March, which makes it a great opportunity to share sleep resources with your workforce. These restful sessions will help those within your organization develop better sleep habits to improve their overall mood and energy levels during the workday.
April	April Managing Stress April is National Stress Awareness Month. When you proactively support employees in reducing their stress levels, you can expect to see gains in their productivity, morale, and general health. Share our stress management tools with those in your organization so they can build a happier and more peaceful life.
May	May Tackling Anxiety Chronic anxiety can not only wreak havoc on one’s frame of mind, but it can also reduce their overall health. This month’s resources help to pull anxious minds back from the brink, instilling a sense of calm and centeredness to make coping easier.
June	June Burnout and Balance Work-life balance doesn’t have to be elusive for those in your organization. These resources will help individuals proactively take time for self-care and set proper boundaries between their jobs and their lives, which can help to insulate them from burnout.
July	July The Mind-Body Connection When we feel better mentally and emotionally, we feel better physically—and this month’s resources are all about making the most of that connection, through stress management, meditation, and mindful movement.
August	August Family Well-being Calm Health’s family-friendly resources are designed to speak to multiple generations and areas of focus. Whether your employees have teens who need help with a mental health challenge or little ones who could just use a restful bedtime story, these resources are here to help.
September	September Navigating Life’s Challenges Life’s big passages, such as becoming a parent, aging, or suffering a loss, can bring equally big challenges. But with these thoughtful and impactful resources, your workforce can receive both support and coping strategies to help them weather the storm.
October	October Boost Your Mood When employees experience periods of persistent low mood, productivity and engagement can suffer. This month’s curated resources are designed not only to help your workforce pull up out of a bout of depression or low mood, but also to feel more energized and motivated to take on the day.
November	November Cultivating Gratitude What’s one of the easiest ways to feel more joy and appreciation for life? To start a gratitude practice, which research shows is beneficial to one’s outlook. Share this month’s resources with your employees to help them stay focused on the good things in life.
December	December Self-Care Practices Every day brings countless tasks and to-do’s, making it easy to overlook our own needs for rest and joy. But making self-care a priority—something this month’s resources can help your employees do—is a sure way to safeguard your well-being and continue to thrive.